Building an AI-Enhanced EdTech Platform for Linguistic Communication

S — Linguistic Communication is a Paris-based language training company serving engineering schools, business institutions, and enterprises. As the organization scaled, it needed a centralized EdTech platform that unified its programs, automated bookings and payments, and allowed non-technical staff to manage hundreds of specialized English courses. The legacy system was fragmented, slow, and lacked multilingual and e-commerce support. T — My mission was to design, build, and deploy a full-featured learning and enrollment website using WordPress as the base framework — integrating an AI-driven content generation pipeline for course creation, multilingual localization, and a secure payment workflow. The result needed to serve students, companies, and schools under a single scalable architecture.

• Fragmented plugin ecosystem and poor interoperability between LMS (LearnPress) and e-commerce (WooCommerce).
• Performance degradation from multiple heavy WordPress plugins and custom builders.
• Ensuring GDPR compliance and security of financial transactions (Stripe/PayPal).
• Lack of consistent design system across course pages and landing templates.
• Difficulty enabling bilingual UX (French–English) without duplicating content structures.
• Manual course creation leading to inconsistencies in metadata, SEO, and structure.

1. Deployed a custom WordPress stack on Hostinger using a hardened configuration (SSL, caching, and backups via UpdraftPlus). Why: ensure reliability and maintainability of the production environment.
2. Built the education backbone with LearnPress LMS — structuring courses, lessons, and quizzes with automation hooks for WooCommerce integration. Why: combine e-learning and e-commerce in one seamless flow.
3. Configured Eduma theme and Elementor Pro as the UI foundation, refactoring templates for modular editing and responsive consistency.
4. Developed an internal AI agent workflow (via GPT-based XML generator) that auto-generated LearnPress courses and templates from base structures. Why: accelerate content authoring and maintain consistent metadata and formatting.
5. Linked the AI pipeline to WordPress XML import/export to generate lesson and quiz drafts in bulk. Why: eliminate manual entry while ensuring consistency across curriculum modules.
6. Created pre-defined course blueprints (e.g., TOEIC, MBA English, Corporate Communication) that followed institutional templates and auto-populated into LearnPress categories.
7. Integrated WooCommerce with LearnPress to handle course monetization and enrollment flows. Why: unify checkout and student registration.
8. Implemented multi-gateway payment setup — Stripe for credit cards and Apple Pay, PayPal for international users, and offline transfer support. Why: ensure coverage for both B2C and B2B clients.
9. Configured automated post-purchase enrollment, order tracking, and PDF invoicing through WooCommerce hooks and LearnPress order sync.
10. Validated GDPR compliance and PCI-DSS scope minimization by ensuring tokenized payments and avoiding local card storage.
11. Enabled multilingual site navigation (English/French) using WPML and custom translation templates. Why: target both local French schools and international learners.
12. Localized key UI strings in Elementor and LearnPress components, including checkout, FAQ, and lesson navigation pages.
13. Implemented accessible color contrasts and keyboard navigation using WCAG 2.1 principles. Why: ensure inclusivity for visually or motor-impaired learners.
14. Redesigned landing pages for each target group (students, enterprises, individuals) following AIDA structure — value proposition, proof, action. Why: improve clarity and conversion.
15. Added structured Schema.org markup for courses and organizations to enhance Google rich snippets visibility.
16. Optimized loading with Seraphinite Accelerator, lazy loading control, and minification — achieving sub-2s load on average.
17. Used MailPoet for newsletter automation and Ivory Search for advanced site-wide filtering.
18. Configured automated Google Drive backups (UpdraftPlus) and staging-to-production sync for safe updates.
19. Implemented AI-assisted migration scripts to regenerate new course IDs and maintain LMS link integrity.
20. Trained administrators to create and publish courses using pre-set AI templates and Elementor blocks — reducing dependency on developers.
21. Collaborated with language instructors to define taxonomies for course tagging (level, skill, professional domain).
22. Set up analytics dashboards using Site Kit to measure user flow, cart abandonment, and course enrollment rates.
23. Documented the full system architecture, plugin configuration, and recovery workflow for long-term maintainability.

The new platform unified the entire Linguistic Communication learning ecosystem, reducing administrative overhead by 60% and increasing site engagement by 45% within two months. AI-assisted course generation accelerated content creation — from 4–5 hours per course to under 15 minutes. Payment and enrollment became fully automated, eliminating manual invoicing errors and ensuring 24/7 online access. Load time improvements and multilingual UX increased SEO ranking on key Paris-based search queries ('cours d’anglais professionnel', 'English for engineers Paris'). The company now serves nearly 1,000 learners with scalable modules and real-time analytics for performance tracking.

This project reinforced that enterprise WordPress can achieve near-SaaS reliability when treated as an engineered system — not just a CMS. Combining no-code UX flexibility (Elementor, LearnPress) with low-code automation (AI content generation, WooCommerce hooks) delivered both creativity and consistency. The experience also highlighted that multilingual UX, accessibility, and compliance must be integrated from the start. Ultimately, building Linguistic Communication taught me how to merge pedagogy, technology, and automation into a cohesive learning experience that empowers both educators and students.